ISM Endorsed Certificate in Advanced Business Development (CABD) - Virtual Learning
Course Methodology
The course is crafted with a dynamic, engaging methodology combining theoretical knowledge and practical application. The course caters to various learning styles and preferences, ensuring a comprehensive and immersive educational experience such as interactive lectures, hands-on workshops, case studies, and practical assignments.
Course Objectives
By the end of the course, participants will be able to:
- Gain a foundational understanding of business development, encompassing key concepts and setting objectives that foster organizational growth.
- Master the art of sales, from fundamental principles and effective presentations to closing deals.
- Develop marketing tactics to generate more leads and top up the sales funnel.
- Acquire skills in leading and influencing to maintain an effective and motivated business development team.
- Foster strategic innovation and product development to create long-term value.
Target Audience
Whether you're a budding product manager, business development/sales executive, marketing professional, or an entrepreneur looking to enhance your company’s customer relations and revenues this course offers practical insights, case studies, and hands-on exercises to help you build a strong foundation in these critical areas.
Target Competencies
- Strategic planning
- Quantitative account analysis
- Selling skills
- Product development
- Marketing tactics
- Leadership and influencing
- Product innovation
Course Outline
- Power Strategic Planning for business development
- Key concepts in business development
- Quantitative analysis for lead qualification
- Developing a business development plan
- Competitive and business intelligence
- Leading masterful approaches for winning opportunities
- Power Selling for business development
- Mastering the B2B sales process
- Managing the sales funnel (ToFu)
- Preparing your sales elevator pitch
- Identifying the six buyer personas
- Developing a sales opportunity planner
- Power marketing for business development
- The role of marketing in business development
- Creating a compelling value proposition
- Marketing tactics to get the best buyers
- Digital tactics for lead generation
- Enhancing customer loyalty through service management
- Power leadership practices for business development
- Team formation stages
- Some leadership models
- Building influence and resilience
- The Five Dysfunctions of a Team® (P. Lencioni)
- Overcoming the Five Dysfunctions of a Team® (P. Lencioni)
- Power product innovation for business development
- The importance of innovation in organizational growth
- The role of business development in product innovation
- Design Thinking for product innovation
- A glance at the business model canvas
- Product metrics and tracking
Al mawred Professional Certificate
Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance...
2026 Schedule & Fees
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| 14 Jun - 18 Jun, 2026 | Online | English | USD 2,000 | Book |
| 14 Jun - 18 Jun, 2026 | Online | Arabic | USD 2,000 | Book |
| 21 Jun - 25 Jun, 2026 | Online | English | USD 2,000 | Book |
| 21 Jun - 25 Jun, 2026 | Online | Arabic | USD 2,000 | Book |
| 28 Jun - 02 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 28 Jun - 02 Jul, 2026 | Online | English | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | English | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | English | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | English | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | English | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | English | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | English | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | English | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | English | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | English | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | English | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | English | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | English | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | English | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | English | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | English | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | English | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | English | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | English | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | English | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | English | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | English | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | English | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
Face to Face Courses
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