Mastering Generative Artificial Intelligence (GenAI)

This course is highly practical and focuses on learning by doing, with participants using Generative AI tools directly in class to create websites, applications, presentations, audio, video, and data insights using natural language prompts. The sessions combine short, focused explanations with real-world case studies to help participants connect AI concepts to their own work and organization. Throughout the program, participants work through structured hands-on labs and small group activities that solve realistic organizational problems and encourage collaboration. Engagement is reinforced through interactive Q&A, short reflections, and light gamified elements such as quizzes and challenges to support recall and confidence.

By the end of the course, participants will be able to:

• Explain the basics of Artificial Intelligence, Machine Learning, and Generative AI in simple business language
• Use Generative AI tools to create content, designs, summaries, and simple prototypes that support their daily work
• Identify practical opportunities to use Generative AI to improve productivity, services, and internal processes
• Apply basic principles for safe, responsible, and trustworthy use of Generative AI, including data privacy and risk awareness
• Prepare a simple action plan to test, scale, and communicate Generative AI use cases inside their organization

This course is designed for professionals and managers from any department or industry who want to use Generative AI to improve their daily work. It is suitable for non-technical participants who may not have an AI or IT background but want to understand and use AI tools in a simple, practical way. The program is especially relevant for individuals who are looking to increase productivity, streamline processes, and generate new ideas, services, or projects using Generative AI. It is also valuable for those who are involved in change, innovation, or digital transformation and want to build confidence in guiding or supporting AI-related initiatives in their organization.

• AI literacy and confidence with Generative AI tools
• Applying Generative AI in daily work and projects
• Managing Generative AI risks and responsible use
• Leading and supporting change towards AI adoption in their teams